Using an Autoresponder for Email Online Marketing

Donna Filipiak asked:


If you have ever signed up for more information or a newsletter and received a string of letters then you have witnessed how an autoresponder works. Using an autoresponder for email online marketing just makes sense.

An autoresponder is software that allows you to send emails to people automatically. It is not used for spamming but to send to your list of prospects. You probably know how important a list is. All the gurus say “the money is in the list” and they are correct. The more people you have on your list, the more sales you can make.

Some uses for an autoresponder are:

* Generate email lists

* Manage your email

* Send motivational messages

* Run educational programs

* Ezine/newsletter delivery

* Ad tracking

There are many autoresponders to choose from such as Aweber, Getresponse, 1shoppingcart but the one I use is Freerotator.com. I like Freerotator because it does not have an affiliate program so it cost less. It is also easy to use.

You can set up an autoresponder to send pre-written emails to your list of prospects. The letters should be informative and not screaming “buy my product”. If you give people information they can use, they will learn to trust you; it helps build your credibility. Most people need at least 7- 12 letters before they are confident enough to purchase.

Set up a campaign in your autoresponder, give it a name and add your letters. As people join your list, just put their name and email address in the autoresponder and set it up for each letter to go out every 2 days. Your prospects will receive a letter from you for over 2 weeks. These letters will automatically keep you in front of potential customers. They are a constant reminder of the benefits of your product.

The benefits of using an autoresponder for email online marketing far outweigh the time it takes to set up the campaign. You will have to create the letters and set them up in the autoresponder but after that, it is all automatic.



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